What must a dealer's advertisement contain?

A dealer's advertisement must contain the dealer's licensed name and the word "Dealer" to ensure compliance with laws and regulations governing automotive advertising. This requirement serves several purposes. First, it promotes transparency by clearly identifying the business entity that is offering vehicles for sale. This helps consumers recognize who they are dealing with, which is crucial for trust and accountability in the buying process.

Additionally, the presence of the word "Dealer" informs potential customers that the seller is a licensed auto dealer, which can indicate legitimacy and adherence to industry standards. Licensing is typically associated with specific regulatory requirements that dealers must meet, such as consumer protection laws, which enhance buyer confidence.

Options that include details like the dealership's location or types of vehicles might be useful for consumers but are not mandatory elements of a compliant advertisement. Likewise, promotional offers can be enticing but are not required to be included in every advertisement. Thus, the core requirement focuses on identifying the dealer properly to maintain integrity within the automotive marketplace.