What is the definition of a 'bait and switch'?

Study for the Motor Vehicle Industry License Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The definition of 'bait and switch' involves a marketing strategy where a business advertises a product at a low price to attract consumers, but once the consumer shows interest or attempts to purchase the advertised item, the business attempts to sell them a different product that is typically of higher price or lesser quality. This tactic is deemed deceptive and is often illegal, as it misleads consumers regarding the availability and price of the advertised goods.

In the context of the other options, option A simply describes an advertisement for high-quality vehicles without indicating any deceptive practices. Option C refers to misleading advertisements that may not necessarily involve a bait and switch scenario, as not all misleading ads function in the same way, nor does it capture the essence of the bait and switch tactic. The last option, "None of the above," does not apply because there is indeed a correct definition for the term described in option B.

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